Honey has identified that the media marketplace is converging. It's strategy is to be at the forefront of this movement by searching out, acquiring and inventing appropriate technologies and developing them into powerful applications for business and consumer users alike.

What is media convergence?

The near future will see the further convergence of media and content delivery, for example we all recognise that it is now becoming practical to watch television programmes on a number of different devices and, of course, make telephone calls using your computer.

"No single medium is going to win the battle for our ears and eyeballs. And when will we get all our media funnelled to us through one box? Never!!" - Henry Jenkins MIT Media Lab.

How will Honey deliver its strategy?

Honey's core strategy is to develop and market a diverse range of convergent media solutions which in combination will win the battle for consumers' attention.

Honey has proven to be adept at developing software applications that deliver important elements of the media convergence play. Our Vismail technology, for example, is the fusion of email and video. Vismail has effectively provided companies with marketing and communication tools allowing the re-purposing existing video collateral in innovative and powerful ways, or, indeed, easily create new and exciting communication messages. For the consumer a set of easy and fun to use applications take the e-greeting card to the next level of human interaction.