Honey is an IT innovation company specifically focused on identifying, acquiring and developing technologies that harness the global converging media marketplace.

Vismail has created the principle of transporting a packet of video information embedded in an email, which opens immediately. To maximise the potential of Vismail, Honey has productised the technology into a powerful, flexible product set which is built around a standard platform.

Vismail is unique because:

  • There is no visible attachments or executable files
  • It does not stream and is firewall friendly
  • Video, HTML & graphics run immediately
  • Video plays at 25 frames per second
  • No plug-ins are required to view
  • Video travels embedded within the email
  • Once received it can be viewed offline from your inbox
  • It is highly competitive against traditional direct mail methods

Technical specification

The video clip is compressed up to 5,000 times before being embedded in the email, so that a 10 second clip can be as small as 50kb and a 30 second piece only 150kb. The video is safe and secure as the video is embedded in the email and has no visible attachment or .exe file. As the process does not involve buffering it will play the video clip instantaneously.

Technical specification continued

Once opened it can be played both on and offline. Most firewalls are unable to detect the video and PC download speeds don't affect playback. Nothing special is required on the PC to view the video.

Vismail is the ultimate tool for the reliable broadcast of rich media emails. Not only is it robust, fast and reliable it is extremely easy to use.

       Vismail has three main products ::

  • For large scale marketing campaigns
  • Links can be added to templates for email, web links, call backs and forward to a friend purposes
  • Detailed reporting and recipient tracking
  • Ability to use for more complex html documents such as newsletters
  • Has full viral marketing capability
  • Far exceeds traditional direct mail response rates

  • For SME's and large organisations
  • Use for internal communications and relationship management
  • Features template customisation
  • Ability to add attachments such as word documents, zip and PDF's
  • Contains a library of pre-recorded standard video messages
  • Build your own Vismail Business Card
  • Create video endorsements, demo's, FAQ's, CEO's message

  • For consumers to send and receive personal video messages
  • Send to friends, colleagues or family
  • Select from pre-built templates
  • Say Happy Birthday, Merry Christmas, Happy Holidays, Valentines, Good luck in a uniquely personal way
  • Send existing video footage from holiday or special events
  • Fun and easy to use for all ages